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This web page thepalmsbackpackers.com had the following in the web site, "The Palms is a Backpackers oasis! Situated on the edge of." We saw that the webpage stated " The Palms is ideally located for those wanting to explore Sydney! Its central location and facilities make it the best accomodation in Sydney, this backpacker hostel provides an excellent base for jobseekers looking for work in the city." It also said " Located in the South East corner of the city its a 15min walk through the Botanical gardens to the. In the other direction you are only 20 minutes from. And a fifteen minute walk from." The header had Hostels Sydney as the highest ranking optimized keyword. It is followed by Sydney Hostels, Cheap Sydney Accommodation, and Kings Cross Hostels which isn't as ranked as highly as Hostels Sydney. The next words thepalmsbackpackers.com used was Cheap Accommodation Sydney. Budget Accommodation Sydney was included but could not be understood by web crawlers.